asian american girl club
art direction, product & event photography/video, graphic design, social media
art direction & videography
Project: CLE Cosmetics x AAGC limited collaboration.
Scope: A bite-sized sizzle to promote the collaboration of CLE Cosmetics x AAGC limited edition makeup release. Photos to accompany social media and website launches.
Execution: Use of natural light to paint a light, minimalist and contemporary look that highlights the brand’s use of non-toxic, clean ingredients.
graphic design
Project: #AAGCStrong
Scope: Build and strengthen connections with AAGC’s online community, gather User-Generated Content (UGC), increase Call to Actions (CTA’s) and newsletter subscriptions.
Execution: A virtual campaign that builds on the already-present online community, and addresses social and wellness topics. Sparked connection to AAGC mission by focusing on importance of mental health, self-reflection, empathy and community care.
